For personally achievement - it is nice to wake up one morning and see your page rank jump but does it do anything for your business? What is the most important factor of the web?
It certainly isn't page rank, the main thing is being found and from and agents point of view leads!
I think I have said before I would prefer to have a
PR of 0 and be number one for my choice of search term than to have a
PR of say 6 and not be found anywhere!
As for Alexa - I used to look at it a lot but I can't remember the last time I looked at it (maybe over 1 1/2 years ago) as it has no bearing on how sites rank in the SERP's.
The most important thing and it always has been is the SERP's, and to gauge trust is the same thing - SERP's otherwise your site would not be where it is?
I just believe in adding fresh content on a weekly basis, having clean code, one way links and a properly optimised site on and off page. If you slowly build a good site at a normal rate and not over do it you will reap the rewards.
Unless you are one of those companies that have a sneaky deal with google - paying them for page position!
